In the spread of information space and time limits have been new media after the break, hot news to become "exclusive" has not possible. In the existing media pattern, the original "exclusive" mode deconstruction, from the fierce competition in the media environment emerged as hot news reports have to face a choice.
WangWenJie
Change the purchasing& cataloguing process, set up information platform
The traditional media news editors is usually a reporter or mode of some event quite responsible for editing and reports, the reporter in his familiar fields often selects in news. But the hot issues have consistently, and involve different professional field, the audience more concerns, events different stage the focus of attention of the different. This background, must change the original news compiler process, multiple integration news resources.
To the central people's broadcasting station the sound of China as an example, the practice is a breakthrough single media restrictions, from a broader range of information integration. Among them, the integration of the information resources of the vertical integration mode of integration for human resources integration using the patterns of integrating level integration.
Vertical integration of information resources integration
Information resource is news of the editors fundamental, in the performance of the news, broadcasting although has the very good timeliness, real-time and broadcast news event spot, but persistent enough, radio news website and make up for the defect of the linkage become an effective. China radio network and the sound of Chinese network information resources integration linkage become effective mechanism, greatly expanded the communication effect. Networks linkage in several ways reflect: first is the broadcast of the press release on the site presents two times, and the second is the existing broadcast news web site, on the basis of an extension and the breadth and depth of news events, to integrate relevant Internet resources, such as the xinhua net, PRC and other network resources, focus on the hot issues continue to expand and continue, make up the deficiency of the broadcast. Once again, is integrated traditional media resources, including newspapers and resources, audio resources and video resources. As to the hot social report, to other media reports, the official xinhua news agency audio data integration in time. The integration of resources to the media gave up the traditional "exclusive small courtyard" mode, take big information platform model, vertical integration of integrating internal and external media resources, in order to expand the field of vision, expand the field, established information platform.
The level of human resources integration integration
Hot social event to the report, the sound of China first break through original collecting-and-categorizing model, establishing the planning department, the hot issues unified deployment planning department reports from the source on hold the hot issues reports strength and report the rhythm. In the unified arrangement and plans, the integration of unit interior of reporters and editors resources, make different professional journalists from various angles hot incident reports and reading, enrich the hot issues reports perspective. Once a hot incidents, planning department are usually sent many reporters, each related party to event interview report. Internal human resource integration mode from the source of news guaranteed the order and continuity, bull in hand, to provide multi-angle audience reported.
In the hot social events of the report, the reports of some events may be beyond existing reporter and host of professional range, this situation requires the integration of the external resources to fill the human shortcomings.
As in Japan in the earthquake coverage, the sound of China in addition to the editor of the participating could not foreign media reports on the latest translation, and also invited the international radio show host in the Japanese NHK news broadcasts could not synchronization. In the event of the hot social frequent present, should be fully integrated external related resources to use. Human resources integration, appropriate "outsourcing" hot news event of some link or module, can increase the hot issues reports efficiency and increasing the audience the newness.
Looking for hot issues "news eye"
News reports with the sole and exclusive news to a public attention, attract an audience attention. But in the spread of information space and time limits have been new media after the break, exclusive news especially hot news to become "exclusive" has not possible. In the existing media pattern, the original "exclusive" mode deconstruction, from the fierce competition in the media environment emerged as hot news reports have to face a choice.
Search for potential hot spots from clues, and then promote hot issues "exclusive news" formation
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