Marketing as a marketing information is the business use of newsworthy events so as to create quot hot news quot to attract media and public attention and interest in order to achieve greater social awareness create business and ultimately promote the good image of the product or service Sell Such purposes Nowadays there are already many wise businesses realize this but how to do news marketing allowed the spread of power and dynamic sales force has become a hot spot of Chinese private enterprises In this regard we specifically visited the Shenzhen Industrial Co East Japanese earnings Company Mr Zheng Peixiao to discuss how to achieve China 39 s private enterprise marketing East Japanese earnings Shenzhen Industrial Co Ltd Mr Zheng Peixiao Click here to view all news photos East Japanese earnings Shenzhen Industrial Co Ltd was established in 1999 has 10 years of wind and rain can be said with the development of the Chinese security industry the development of a representative of the company Contained in the 10 central and eastern Japan experienced security industry profits from 04 to 07 years of great play but also through 08 are still low Enterprise development through the early stage of product quality competitive then the price of Competition to the present Brand War a growing number of private enterprises in China have realized the development of the next three years the brand is the only route Bid farewell to the past work hard studying hair into the spotlight to sell current products corporate focus from internal to Market Many companies do not adapt but can not stand and began to explore the road of the brand Starting point security market is not high many people seeks profit from but for corporate branding the integrity management healthy development is very important We often say that China is now the security market a few people small workshops abound and small and flexible living law a small workshop is able to exist it is because there is market demand so there is room for survival But do not brand the East Japanese earnings locate here business is better than they do In many domestic security business integrity is not high but if you want to pursue long term development of enterprises must be paid each to a common long term cooperation and development Many companies are deeply understands this point the East is no exception on profit seeking long term development partners is to ensure the reputation invisible Young companies from the initial development of a powerful now with honest attitude gradually moving customers to maintain customers then the concept of brand influence customers Let both sides in a common premise of mutual trust to achieve results Brand enterprises are gradually being recognized by the public In the past we have quot sell themselves quot but the fact is that the alley is too long wine Xiangpiao not go out so not only for the promotion of the brand has been a process of long accumulation but also rely on a planned purpose planning This point the news out of marketing also homeopathic Cheng always thought Advertisement The audience of the sky has become numb from the advertising Will inevitably need to find a new way to attract audiences with a new bright spot in the favor of the news market has a distinct dual properties compared with the ad which features more news to cut into the hot topic or news event and brand messages in touch the use of large amounts of data or facts of information transmission and news than it is more ad characteristics location and description the title are required associated with the brand message product advertising communication functions News Marketing concurrently readability and credibility appeal and influence of the community 39 s attention and interest is high
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